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What is Business Networking 



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Hey Everyone, 


This blog will devote time and space to teaching the brass tacks of modern business networking. 


First off, what is business networking?


Business networking is getting yourself out into the professional environment to find people you can partner with for mutual growth. Growth in networking comes from 3 specific goals: 


  • Referrals between you and your networking partners

  • Learning from each other 

  • Working together to build each other's professional legacies


A great way to think about networking is as a community effort—“forging a community” with purpose and focus. We network to ensure that even while we are a business of one, none of us are navigating alone. 


So why a business network?


Aside from gaining knowledge, sales and building a community let’s explore why business networking is more critical than ever. 


The business environment is very loud. Everyone has a podcast, content, LinkedIn and newsletters. All great ways to stay top of mind with our connections but networking is how you build relationships in the first place. Its how you get people to care about and remember you.


Business networking is an affordable way to get others to invest in your professional endeavors. Instead of yelling into the void with just advertising dollars- business networking gives you control to tell your worth in a face-to-face or virtual setting. Furthermore, as we slide into the AI era, our relationships rooted in humanity will become a strategic edge.


Now, how do you business network?


While business networking is an affordable efficient business development option, it is still an investment of time. It’s best to organize your thoughts, goals, and expertise, which can take a little work, but I promise it will be worth it. 


Networking in business is all about communication. Here are 4 key networking messages you should consider preparing:


  • What you do - your core skill set 

  • Who you serve - a few details about your ideal clients

  • What your clients need from you - the problems you solve

  • Who are your best sources for referrals




If you want help and guidance, consider Troop. Troop offers one-on-one business networking coaching. You and I will do the work and build your skills together.


I hope this helps. 


Now get out there, forge your community and build your legacy. 


Sincerely, 

Coach Michael






 
 
 

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